Choosing fabrics with Maria Pucci of Gramercy Atelier for my Holly Holden Collection is always a delightfully rewarding experience! I am wearing the wonderfully detailed and Bavarian-inspired “Paley” blazer. Photos by: Vlad Larvin Photography NYC
Dear Ones,
Happy Thanksgiving! How grateful I am for you, my ardent subscribers… and thank you for the interest many of you have expressed in my wardrobe on Instagram. On that note, it is with extra glee that I am able to share my newest endeavor with you and introduce my new line of clothing, The Holly Holden Collection, in collaboration with Maria Pucci of Gramercy Atelier in NYC! I have been designing my wardrobe since I was 16, so it is truly a dream come true for me. Maria and I share the same appreciation for classic, well-appointed fashion with stunning fabrics and detailed embellishments; our collaboration fits like a pair of white kid opera gloves! And I am proud to say that every piece is made in America.
The debut theme for my twelve designs is the “Swan Collection,” which embraces the admirable aspects of “old Palm Beach.” Are you familiar with Truman Capote's “Swans?” They were a group of stylish, glamorous, and well-connected women in the 1950s-70s who were part of his inner circle, which included Lee Radziwill, Marella Agnelli, Gloria Guinness, C.Z. Guest, Dina Merrill, Mrs. Marjorie M. Post, and Babe Paley. Capote admired their intelligence, wit, and independence. Their generous philanthropic lifestyle symbolized a bygone era of elegance, glamour, and graciousness. I was inspired to use their first names to grace the various pieces in my collection.
Elegance is a timeless and refined attribute slowly disappearing in today's society and fashion… so to that end, my “Swan Collection” features twelve graceful pieces, each classically designed as “quiet showstoppers.” They are not trendy; instead, they are notably understated and elegant.
In my office at Fox Hall, while choosing an exquisitely embroidered fabric for the “Marella” cocktail dress.
What color reigns supreme in my Palm Beach-inspired collection? Yes, you guessed it: PINK! Pink is a joyful color that evokes happiness, the “paradise" aura of Palm Beach. My signature “Holly Holden detail?” A darling bow which embellishes the back side of each dress.
The signature Holly bow on the back vent of the “Lee” silk dress.
Often referred to as “the ladies that lunch,” today's Swans are legends with their commitment and devotion to charities such as The Salvation Army, Cancer Alliance, and organizations like The Garden Club of America, The Colonial Dames, and The Order of St. John’s. These ladies serve on prestigious Boards, as well as being notable business leaders. Swans, then and today, are gloriously well-traveled, clever, and fun! My Holly Holden “Swan Collection,” in collaboration with Gramercy Atelier, is dedicated to ladies who devote their time to joyfully and stylishly making the world a better place. Please peek here to see my Holly Holden Collection of “Swans!"
The “Dina” dress is a must-have piece for your wardrobe! The elongated seaming and scalloped neckline are so becoming. It is perfect for day or evening events, and the 100% silk makes it lightweight for travel.
I would be SO grateful if you shared this email with like-minded friends on the hunt for that elegant and classically designed outfit. I started this line because I could not find anything like it… so I had to create it! My fingers are crossed that you will find the perfect piece you have been searching for. Let me know what you think. I would LOVE to see you in one of my creations! I will have a private showing in my Palm Beach residence in January, which you will be invited to. Happy Thanksgiving!
Xx
Holly